Cashing In With Content

PDF : 23,99 $

ISBN : 9781937290269

Date de publication :
2014-11-06

Sharing the secrets of today's most innovative marketers, this book shows how marketers use content to turn Web browsers into buyers, encourage repeat business, and unleash the amazing power of viral marketing. Presented are proven content solutions through a series of in-depth interviews with top marketing pros at 20 of the most successful organizations on the Web today. Their strategies and techniques for using great content to get site visitors to buy, subscribe, apply, join, contribute, return, and recommend are revealed. Additional analysis is provided to help any Web marketer put the most appropriate, effective content marketing solutions to work at their organization. The organizations discussed include The Wall Street Journal Online, Weyerhaeuser, Alcoa, United Parcel Service, Tourism Toronto, and CARE USA.

Titre : Cashing In With Content
Collection : Hors-collection
Catégorie : Informatique
Langue : Anglais
Nombre de pages : 280
Date de publication : 2014/11/06
ISBN : 9781937290269
Code Prologue : N0049885
Prix PDF : 23,99 $